Jennifer Lopez

It’s pretty fair to say that year’s AMA’s Awards show was very much a disappointment. Perhaps the most exciting thing that happened was that Gloria Estefan came back to perform for the first time in 30 years. Another big surprise came when Jennifer Lopez performed a rendition of 2025 greatest hits, including ones by Kendrick Lamar, Billie Eilish, Chappell Roan and more, and kissed her male AND female dancers during her set. She was this year’s host. The biggest disappointment, or even two disappointments, was when Taylor Swift didn’t show up at the event, as well as didn’t win ANY of the awards she was nominated for. The singer holds the record for the most AMA wins with 40 under her belt, a groundbreaking achievement. Swift has seen a massive success in her career as an artist in the past two years, which saw her break records in the music industry. Lopez, on the other hand, has seen a career low; the lowest in her entire almost 30-year career. Here, we breakdown JLo’s fall from grace in the music industry. We explain the root cause of her failures, especially in recent years during her marriage to Ben Affleck. And we explore how she failed where Taylor Swift succeeded. These two women are the same in a sense that they’ve made money out of their love lives. Their outcomes, however, were completely different. Here, we analyze exactly why. Let’s discuss…